Google Analytics (GA3)

Google Analytics的DoubleClick Bid Manager相关的维度与指标解读-Google Analytics报告维度指标大全(三十)

类型英文名中文名字段名数据类型所有细分允许中文定义英文定义
维度DV360 Advertiser (GA Model)ga:dbmClickAdvertiserSTRINGDBM advertiser name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Advertiser ID (GA Model)ga:dbmClickAdvertiserIdSTRINGDBM advertiser ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Creative ID (GA Model)ga:dbmClickCreativeIdSTRINGDBM creative ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Exchange (GA Model)ga:dbmClickExchangeSTRINGDBM exchange name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Exchange ID (GA Model)ga:dbmClickExchangeIdSTRINGDBM exchange ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Insertion Order (GA Model)ga:dbmClickInsertionOrderSTRINGDBM insertion order name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Insertion Order ID (GA Model)ga:dbmClickInsertionOrderIdSTRINGDBM insertion order ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Line Item NAME (GA Model)ga:dbmClickLineItemSTRINGDBM line item name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Line Item ID (GA Model)ga:dbmClickLineItemIdSTRINGDBM line item ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Site (GA Model)ga:dbmClickSiteSTRINGDBM line item ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Site ID (GA Model)ga:dbmClickSiteIdSTRINGDBM site ID where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Advertiser (CM Model)ga:dbmLastEventAdvertiserSTRINGDBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Advertiser ID (CM Model)ga:dbmLastEventAdvertiserIdSTRINGDBM advertiser ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Creative ID (CM Model)ga:dbmLastEventCreativeIdSTRINGDBM creative ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Exchange (CM Model)ga:dbmLastEventExchangeSTRINGDBM exchange name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Exchange ID (CM Model)ga:dbmLastEventExchangeIdSTRINGDBM exchange ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Insertion Order (CM Model)ga:dbmLastEventInsertionOrderSTRINGDBM insertion order name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Insertion Order ID (CM Model)ga:dbmLastEventInsertionOrderIdSTRINGDBM insertion order ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Line Item (CM Model)ga:dbmLastEventLineItemSTRINGDBM line item name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Line Item ID (CM Model)ga:dbmLastEventLineItemIdSTRINGDBM line item ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Site (CM Model)ga:dbmLastEventSiteSTRINGDBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
维度DV360 Site ID (CM Model)ga:dbmLastEventSiteIdSTRINGDBM site ID where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
指标DV360 eCPAga:dbmCPACURRENCYDBM Revenue eCPA (Analytics 360 only, requires integration with DBM).
指标DV360 eCPCga:dbmCPCCURRENCYDBM Revenue eCPC (Analytics 360 only, requires integration with DBM)
指标DV360 eCPMga:dbmCPMCURRENCYDBM Revenue eCPM (Analytics 360 only, requires integration with DBM).
指标DV360 CTRga:dbmCTRPERCENTDBM CTR (Analytics 360 only, requires integration with DBM).
指标DV360 Clicksga:dbmClicksINTEGERDBM Total Clicks (Analytics 360 only, requires integration with DBM).
指标DV360 Conversionsga:dbmConversionsINTEGERDBM Total Conversions (Analytics 360 only, requires integration with DBM).
指标DV360 Costga:dbmCostCURRENCYDBM Cost (Analytics 360 only, requires integration with DBM).
指标DV360 Impressionsga:dbmImpressionsINTEGERDBM Total Impressions (Analytics 360 only, requires integration with DBM).
指标DV360 ROASga:dbmROASPERCENTDBM ROAS (Analytics 360 only, requires integration with DBM).
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