Google Analytics (GA3)

Google Analytics的用户生命周期和同期群分析Lifetime Value and Cohorts相关的维度与指标解读-Google Analytics报告维度指标大全(二十八)

类型英文名中文名字段名数据类型所有细分允许中文定义英文定义
维度Acquisition Campaignga:acquisitionCampaignSTRINGThe campaign through which users were acquired, derived from users' first session
维度Acquisition Mediumga:acquisitionMediumSTRINGThe medium through which users were acquired, derived from users' first session.
维度Acquisition Sourcega:acquisitionSourceSTRINGThe source through which users were acquired, derived from users' first session.
维度Acquisition Source / Mediumga:acquisitionSourceMediumSTRINGThe combined value of ga:userAcquisitionSource and ga:acquisitionMedium.
维度Acquisition Channelga:acquisitionTrafficChannelSTRINGTraffic channel through which users were acquired. It is extracted from users' first session. Traffic channel is computed based on the default channel grouping rules (at view level if available) at the time of user acquisition.
维度Cohortga:cohortSTRINGName of the cohort to which a user belongs. Depending on how cohorts are defined, a user can belong to multiple cohorts, similar to how a user can belong to multiple segments.
维度Dayga:cohortNthDaySTRINGDay offset relative to the cohort definition date. For example, if a cohort is defined with the first visit date as 2015-09-01, then for the date 2015-09-04, ga:cohortNthDay will be 3.
维度Monthga:cohortNthMonthSTRINGMonth offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01 <= first session date <= 2015-09-30. Then, for 2015-09-01 <= date <= 2015-09-30, ga:cohortNthMonth = 0. 2015-10-01 <= date <= 2015-10-31, ga:cohortNthMonth = 2. and so on. For a cohorts request requesting lifetime value: ga:cohortNthMonth is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-10-01 <= first session date <= 2015-09-30. And a user was acquired on 2015-09-04. Then, for 2015-09-04 <= date <= 2015-10-04, ga:cohortNthMonth = 0 2015-10-04 <= date <= 2015-11-04, ga:cohortNthMonth = 1, and so on.
维度Weekga:cohortNthWeekSTRINGWeek offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01 <= first session date <= 2015-09-07. Then, for 2015-09-01 <= date <= 2015-09-07, ga:cohortNthWeek = 0. 2015-09-08 <= date <= 2015-09-14, ga:cohortNthWeek = 1. etc. For a cohorts request requesting lifetime value: ga:cohortNthWeek is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-09-01 <= first session date <= 2015-09-07. And a user was acquired on 2015-09-04. Then, for 2015-09-04 <= date<= 2015-09-10, ga:cohortNthWeek = 0 2015-09-11 <= date <= 2015-09-17, ga:cohortNthWeek = 1
指标Usersga:cohortActiveUsersINTEGERThis metric is relevant in the context of ga:cohortNthDay/ga:cohortNthWeek/ga:cohortNthMonth. It indicates the number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example, for ga:cohortNthWeek = 1, number of users (in the cohort) who are active in week 1. If a request doesn't have any of ga:cohortNthDay/ga:cohortNthWeek/ga:cohortNthMonth, this metric will have the same value as ga:cohortTotalUsers.
指标Appviews per Userga:cohortAppviewsPerUserFLOATApp views per user for a cohort.
指标Appviews Per User (LTV)ga:cohortAppviewsPerUserWithLifetimeCriteriaFLOATApp views per user for the acquisition dimension for a cohort.
指标Goal Completions per Userga:cohortGoalCompletionsPerUserFLOATGoal completions per user for the acquisition dimension for a cohort.
指标Goal Completions Per User (LTV)ga:cohortGoalCompletionsPerUserWithLifetimeCriteriaFLOATGoal completions per user for a cohort.
指标Pageviews per Userga:cohortPageviewsPerUserFLOATPageviews per user for a cohort.
指标Pageviews Per User (LTV)ga:cohortPageviewsPerUserWithLifetimeCriteriaFLOATPageviews per user for the acquisition dimension for a cohort.
指标User Retentionga:cohortRetentionRatePERCENTCohort retention rate.
指标Revenue per Userga:cohortRevenuePerUserCURRENCYRevenue per user for a cohort.
指标Revenue Per User (LTV)ga:cohortRevenuePerUserWithLifetimeCriteriaCURRENCYRevenue per user for the acquisition dimension for a cohort.
指标Session Duration per Userga:cohortSessionDurationPerUserTIMESession duration per user for a cohort.
指标Session Duration Per User (LTV)ga:cohortSessionDurationPerUserWithLifetimeCriteriaTIMESession duration per user for the acquisition dimension for a cohort.
指标Sessions per Userga:cohortSessionsPerUserFLOATSessions per user for a cohort.
指标Sessions Per User (LTV)ga:cohortSessionsPerUserWithLifetimeCriteriaFLOATSessions per user for the acquisition dimension for a cohort.
指标Total Usersga:cohortTotalUsersINTEGERNumber of users belonging to the cohort, also known as cohort size.
指标Usersga:cohortTotalUsersWithLifetimeCriteriaINTEGERThis is relevant in the context of a request which has the dimensions ga:acquisitionTrafficChannel/ga:acquisitionSource/ga:acquisitionMedium/ga:acquisitionCampaign. It represents the number of users in the cohorts who are acquired through the current channel/source/medium/campaign. For example, for ga:acquisitionTrafficChannel=Direct, it represents the number users in the cohort, who were acquired directly. If none of these mentioned dimensions are present, then its value is equal to ga:cohortTotalUsers
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