Google Analytics (GA3)

Google Analytics的DoubleClick for Publishers相关的维度与指标解读-Google Analytics报告维度指标大全(二十七)

类型英文名中文名字段名数据类型所有细分允许中文定义英文定义
指标GAM Impressionsga:dfpImpressionsINTEGERA DFP ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Coveragega:dfpCoveragePERCENTCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the DFP account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100 (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Monetized Pageviewsga:dfpMonetizedPageviewsINTEGERThis measures the total number of pageviews on the property that were shown with an ad from the linked DFP account. Note that a single page can have multiple ad units (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Impressions / Sessionga:dfpImpressionsPerSessionFLOATThe ratio of DFP ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions) (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Viewable Impressions %ga:dfpViewableImpressionsPercentPERCENTThe percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Clicksga:dfpClicksINTEGERThe number of times DFP ads were clicked on the site (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM CTRga:dfpCTRPERCENTThe percentage of pageviews that resulted in a click on an DFP ad (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Revenuega:dfpRevenueCURRENCYDFP revenue is an estimate of the total ad revenue based on served impressions (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Revenue / 1000 Sessionsga:dfpRevenuePer1000SessionsCURRENCYThe total estimated revenue from DFP ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM eCPMga:dfpECPMCURRENCYThe effective cost per thousand pageviews. It is the DFP revenue per 1,000 pageviews (DFP linking enabled and Hide DFP Revenue not enabled).
无维度
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