Google Analytics (GA3)

Google Analytics的DoubleClick for Publishers Back相关的维度与指标解读-Google Analytics报告维度指标大全(二十六)

类型英文名中文名字段名数据类型所有细分允许中文定义英文定义
维度GAM Line Item Idga:dfpLineItemIdSTRINGThe ID of the Google Ad Manager line item.
维度GAM Line Item Namega:dfpLineItemNameSTRINGThe name of the Google Ad Manager line item.
指标GAM Backfill Impressionsga:backfillImpressionsINTEGERBackfill Impressions is the sum of all AdSense or Ad Exchance ad impressions served as backfill through DFP. An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Backfill Coveragega:backfillCoveragePERCENTBackfill Coverage is the percentage of backfill ad requests that returned at least one ad. Generally, coverage can help identify sites where the publisher account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100. If both AdSense and Ad Exchange are providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Backfill Monetized Pageviewsga:backfillMonetizedPageviewsINTEGERThis measures the total number of pageviews on the property that were shown with at least one ad from the linked backfill account(s). Note that a single monetized pageview can include multiple ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Backfill Impressions / Sessionga:backfillImpressionsPerSessionFLOATThe ratio of backfill ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions). If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Backfill Viewable Impressions %ga:backfillViewableImpressionsPercentPERCENTThe percentage of backfill ad impressions that were viewable. An impression is considered a viewable impression when it has appeared within the users' browsers and had the opportunity to be seen. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Backfill Clicksga:backfillClicksINTEGERThe number of times backfill ads were clicked on the site. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Backfill CTRga:backfillCTRPERCENTThe percentage of backfill impressions that resulted in a click on an ad. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Backfill Revenuega:backfillRevenueCURRENCYThe total estimated revenue from backfill ads. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Backfill Revenue / 1000 Sessionsga:backfillRevenuePer1000SessionsCURRENCYThe total estimated revenue from backfill ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site and not ad impressions. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
指标GAM Backfill eCPMga:backfillECPMCURRENCYThe effective cost per thousand pageviews. It is the DFP Backfill Revenue per 1,000 pageviews. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
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