Google Analytics (GA3)

Google Analytics的出版商Publisher相关的维度与指标解读-Google Analytics报告维度指标大全(二十四)

类型英文名中文名字段名数据类型所有细分允许中文定义英文定义
指标Publisher Impressionsga:totalPublisherImpressionsINTEGERAn ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.
指标Publisher Coveragega:totalPublisherCoveragePERCENTCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100
指标Publisher Monetized Pageviewsga:totalPublisherMonetizedPageviewsINTEGERThis measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). Note that a single page can have multiple ad units.
指标Publisher Impressions / Sessionga:totalPublisherImpressionsPerSessionFLOATThe ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).
指标Publisher Viewable Impressions %ga:totalPublisherViewableImpressionsPercentPERCENTThe percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.
指标Publisher Clicksga:totalPublisherClicksINTEGERThe number of times ads from a linked publisher account (AdSense, AdX, DFP) were clicked on the site.
指标Publisher CTRga:totalPublisherCTRPERCENTThe percentage of pageviews that resulted in a click on a linked publisher account (AdSense, AdX, DFP) ad.
指标Publisher Revenuega:totalPublisherRevenueCURRENCYThe total estimated revenue from all linked publisher account (AdSense, AdX, DFP) ads.
指标Publisher Revenue / 1000 Sessionsga:totalPublisherRevenuePer1000SessionsCURRENCYThe total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 Analytics sessions.
指标Publisher eCPMga:totalPublisherECPMCURRENCYThe effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews.
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