Google Analytics (GA3)

Google Analytics的Double Click广告管理器DoubleClick Campaign Manager相关的维度与指标解读-Google Analytics报告维度指标大全(二十三)

类型英文名中文名字段名数据类型所有细分允许中文定义英文定义
维度CM Ad (GA Model)ga:dcmClickAdSTRINGDCM ad name of the DCM click matching the Google Analytics session (Analytics 360 only).DCM ad name of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Ad ID (GA Model)ga:dcmClickAdIdSTRINGDCM ad ID of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Ad Type (GA Model)ga:dcmClickAdTypeSTRINGDCM ad type name of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Ad Type IDga:dcmClickAdTypeIdSTRINGDCM ad type ID of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Advertiser (GA Model)ga:dcmClickAdvertiserSTRINGDCM advertiser name of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Advertiser ID (GA Model)ga:dcmClickAdvertiserIdSTRINGDCM advertiser ID of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Campaign (GA Model)ga:dcmClickCampaignSTRINGDCM campaign name of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Campaign ID (GA Model)ga:dcmClickCampaignIdSTRINGDCM campaign ID of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Creative ID (GA Model)ga:dcmClickCreativeIdSTRINGDCM creative ID of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Creative (GA Model)ga:dcmClickCreativeSTRINGDCM creative name of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Rendering ID (GA Model)ga:dcmClickRenderingIdSTRINGDCM rendering ID of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Creative Type (GA Model)ga:dcmClickCreativeTypeSTRINGDCM creative type name of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Creative Type ID (GA Model)ga:dcmClickCreativeTypeIdSTRINGDCM creative type ID of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Creative Version (GA Model)ga:dcmClickCreativeVersionSTRINGDCM creative version of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Site (GA Model)ga:dcmClickSiteSTRINGSite name where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Site ID (GA Model)ga:dcmClickSiteIdSTRINGDCM site ID where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Placement (GA Model)ga:dcmClickSitePlacementSTRINGDCM site placement name of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Placement ID (GA Model)ga:dcmClickSitePlacementIdSTRINGDCM site placement ID of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Floodlight Configuration ID (GA Model)ga:dcmClickSpotIdSTRINGDCM Floodlight configuration ID of the DCM click matching the Google Analytics session (Analytics 360 only).
维度CM Activityga:dcmFloodlightActivitySTRINGDCM Floodlight activity name associated with the floodlight conversion (Analytics 360 only).
维度CM Activity and Groupga:dcmFloodlightActivityAndGroupSTRINGDCM Floodlight activity name and group name associated with the floodlight conversion (Analytics 360 only).
维度CM Activity Groupga:dcmFloodlightActivityGroupSTRINGDCM Floodlight activity group name associated with the floodlight conversion (Analytics 360 only).
维度CM Activity Group IDga:dcmFloodlightActivityGroupIdSTRINGDCM Floodlight activity group ID associated with the floodlight conversion (Analytics 360 only).
维度CM Activity IDga:dcmFloodlightActivityIdSTRINGDCM Floodlight activity ID associated with the floodlight conversion (Analytics 360 only).
维度CM Advertiser IDga:dcmFloodlightAdvertiserIdSTRINGDCM Floodlight advertiser ID associated with the floodlight conversion (Analytics 360 only).
维度CM Floodlight Configuration IDga:dcmFloodlightSpotIdSTRINGDCM Floodlight configuration ID associated with the floodlight conversion (Analytics 360 only).
维度CM Adga:dcmLastEventAdSTRINGDCM ad name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Ad ID (CM Model)ga:dcmLastEventAdIdSTRINGDCM ad ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Ad Type (CM Model)ga:dcmLastEventAdTypeSTRINGDCM ad type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Ad Type ID (CM Model)ga:dcmLastEventAdTypeIdSTRINGDCM ad type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Advertiser (CM Model)ga:dcmLastEventAdvertiserSTRINGDCM advertiser name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Advertiser ID (CM Model)ga:dcmLastEventAdvertiserIdSTRINGDCM advertiser ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Attribution Type (CM Model)ga:dcmLastEventAttributionTypeSTRINGThere are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, then the value will be ViewThrough (Analytics 360 only).
维度CM Campaign (CM Model)ga:dcmLastEventCampaignSTRINGDCM campaign name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Campaign ID (CM Model)ga:dcmLastEventCampaignIdSTRINGDCM campaign ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Creative ID (CM Model)ga:dcmLastEventCreativeIdSTRINGDCM creative ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Creative (CM Model)ga:dcmLastEventCreativeSTRINGDCM creative name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Rendering ID (CM Model)ga:dcmLastEventRenderingIdSTRINGDCM rendering ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Creative Type (CM Model)ga:dcmLastEventCreativeTypeSTRINGDCM creative type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Creative Type ID (CM Model)ga:dcmLastEventCreativeTypeIdSTRINGDCM creative type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Creative Version (CM Model)ga:dcmLastEventCreativeVersionSTRINGDCM creative version of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Site (CM Model)ga:dcmLastEventSiteSTRINGSite name where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Site ID (CM Model)ga:dcmLastEventSiteIdSTRINGDCM site ID where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Placement (CM Model)ga:dcmLastEventSitePlacementSTRINGDCM site placement name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Placement ID (CM Model)ga:dcmLastEventSitePlacementIdSTRINGDCM site placement ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
维度CM Floodlight Configuration ID (CM Model)ga:dcmLastEventSpotIdSTRINGDCM Floodlight configuration ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
指标CM Conversionsga:dcmFloodlightQuantityINTEGERThe number of DCM Floodlight conversions (Analytics 360 only).
指标CM Revenuega:dcmFloodlightRevenueCURRENCYDCM Floodlight revenue (Analytics 360 only).
指标CM CPCga:dcmCPCCURRENCYDCM Cost Per Click (Analytics 360 only).
指标CM CTRga:dcmCTRPERCENTDCM Click Through Rate (Analytics 360 only).
指标CM Clicksga:dcmClicksINTEGERDCM Total Clicks (Analytics 360 only).
指标CM Costga:dcmCostCURRENCYDCM Total Cost (Analytics 360 only).
指标CM Impressionsga:dcmImpressionsINTEGERDCM Total Impressions (Analytics 360 only).
指标CM ROASga:dcmROASPERCENTDCM Return On Ad Spend (ROAS) (Analytics 360 only).
指标CM RPCga:dcmRPCCURRENCYDCM Revenue Per Click (Analytics 360 only).
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