Google Analytics (GA3)

Google Analytics的站内搜索Internal Search相关的维度与指标解读-Google Analytics报告维度指标大全(十二)

类型英文名中文名字段名数据类型所有细分允许中文定义英文定义
维度Site Search Statusga:searchUsedSTRINGA boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session.
维度Search Termga:searchKeywordSTRINGSearch term used within the property.
维度Refined Keywordga:searchKeywordRefinementSTRINGSubsequent keyword search term or string entered by users after a given initial string search.
维度Site Search Categoryga:searchCategorySTRINGSubsequent keyword search term or string entered by users after a given initial string search.
维度Start Pagega:searchStartPageSTRINGThe page where users initiated an internal search.
维度Destination Pagega:searchDestinationPageSTRINGThe page users immediately visited after performing an internal search on the site. This is usually the search results page.
维度Search Destination Pagega:searchAfterDestinationPageSTRINGThe page that users visited after performing an internal search on the site.
指标Results Pageviewsga:searchResultViewsINTEGERThe number of times a search result page was viewed.
指标Total Unique Searchesga:searchUniquesINTEGERTotal number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.
指标Results Pageviews / Searchga:avgSearchResultViewsFLOATThe average number of times people viewed a page as a result of a search.
指标Sessions with Searchga:searchSessionsINTEGERThe total number of sessions that included an internal search.
指标% Sessions with Searchga:percentSessionsWithSearchPERCENTThe percentage of sessions with search.
指标Search Depthga:searchDepthINTEGERThe total number of subsequent page views made after a use of the site's internal search feature.
指标Avg. Search Depthga:avgSearchDepthFLOATThe average number of pages people viewed after performing a search.
指标Search Refinementsga:searchRefinementsINTEGERThe total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.
指标% Search Refinementsga:percentSearchRefinementsPERCENTThe percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session.
指标Time after Searchga:searchDurationTIMEThe session duration when the site's internal search feature is used.
指标Time after Searchga:avgSearchDurationTIMEThe average time (in seconds) users, after searching, spent on the property.
指标Search Exitsga:searchExitsINTEGERThe number of exits on the site that occurred following a search result from the site's internal search feature.
指标% Search Exitsga:searchExitRatePERCENTThe percentage of searches that resulted in an immediate exit from the property.
指标Site Search Goal XX Conversion Ratega:searchGoalXXConversionRatePERCENTThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
指标Site Search Goal Conversion Ratega:searchGoalConversionRateAllPERCENTThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.
指标Per Search Goal Valuega:goalValueAllPerSearchCURRENCYThe average goal value of a search.
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