Google Analytics (GA3)

Google Analytics的目标转化Goal Conversions相关的维度与指标解读-Google Analytics报告维度指标大全(六)

类型英文名中文名字段名数据类型所有细分允许中文定义英文定义
维度Goal Completion Location目标完成位置ga:goalCompletionLocationSTRING匹配的任何目标最终完成时的页面路径或屏幕名称。The page path or screen name that matched any destination type goal completion.
维度Goal Previous Step - 1上一步的目标- 1ga:goalPreviousStep1STRING匹配的任何目标最终完成前一步的页面路径或屏幕名称。The page path or screen name that matched any destination type goal, one step prior to the goal completion location.
维度Goal Previous Step - 2上一步的目标- 2ga:goalPreviousStep2STRING匹配的任何目标最终完成前两步的页面路径或屏幕名称。The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.
维度Goal Previous Step - 3目标前一步- 3ga:goalPreviousStep3STRING匹配的任何目标最终完成前三步的页面路径或屏幕名称。The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.
指标Goal XX Starts目标XX的启动次数ga:goalXXStartsINTEGER请求的目标编号(索引)的启动总数The total number of starts for the requested goal number.
指标Goal Starts目标开始次数ga:goalStartsAllINTEGER定义的所有目标的总启动次数Total number of starts for all goals defined in the profile.
指标Goal XX Completions目标XX完成次数ga:goalXXCompletionsINTEGER请求的目标编号的总完成次数The total number of completions for the requested goal number.
指标Goal Completions目标完成ga:goalCompletionsAllINTEGER定义的所有目标的总完成次数Total number of completions for all goals defined in the profile.
指标Goal XX ValueXX的价值目标ga:goalXXValueCURRENCY请求的目标编号的价值累加值The total numeric value for the requested goal number.
指标Goal Value目标价值ga:goalValueAllCURRENCY定义的所有目标的价值的累加值Total numeric value for all goals defined in the profile.
指标Per Session Goal Value每个会话的目标价值ga:goalValuePerSessionCURRENCY一个会话中达成的所有目标的价值的平均价The average goal value of a session.
指标Goal XX Conversion Rate目标XX转化率ga:goalXXConversionRatePERCENT产生一次(指定的)目标转化的会话占所有会话的百分比Percentage of sessions resulting in a conversion to the requested goal number.
指标Goal Conversion Rate目标转化率ga:goalConversionRateAllPERCENT产生一次(至少一个目标)目标转化的会话占所有会话的百分比The percentage of sessions which resulted in a conversion to at least one of the goals.
指标Goal XX Abandoned Funnels目标XX放弃的漏斗ga:goalXXAbandonsINTEGER访问者进入目标渠道但未完成转化的次数。The number of times users started conversion activity on the requested goal number without actually completing it.
指标Abandoned Funnels放弃的漏斗ga:goalAbandonsAllINTEGER访问者进入某个目标渠道但未完成转化的次数。The overall number of times users started goals without actually completing them.
指标Goal XX Abandonment Rate目标XX放弃率ga:goalXXAbandonRatePERCENT目标的放弃比率(放弃的渠道数与目标启动次数的比率)。The rate at which the requested goal number was abandoned.
指标Total Abandonment Rate总放弃率ga:goalAbandonRateAllPERCENT目标的放弃率。计算方式为:放弃的渠道总数除以目标总启动次数。Goal abandonment rate.
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