Google Analytics (GA3)

Google Analytics的流量来源Traffic Sources相关的维度与指标解读-Google Analytics报告维度指标大全(四)

类型英文名中文名字段名数据类型所有细分允许中文定义英文定义
维度Referral Path引荐路径ga:referralPathSTRING引荐来源URL的路径(例如,document.referrer)。如果有人的地方在他们的网页上的链接属性,这是包含引用链接页面的路径。如果有人在他的网页上添加一个链接到实例,这个The path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.
维度Full Referrer完整引荐来源网址ga:fullReferrerSTRING完整的URL包括主机名和路径。The full referring URL including the hostname and path.
维度Campaign广告系列ga:campaignSTRING对于使用广告活动追踪来说,其值是utm_campaign 广告系列追踪参数的值。对于Adwords来说,这个参数是自动添加的,其值是你为实例打的在线广告的广告系列的名称。如果你即不使用adwords又不手工标记,那么其值就是(not set)。For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).
维度Source来源ga:sourceSTRING引荐来源的地址。对于使用广告活动追踪来说,其值是utm_source 广告系列追踪参数的值。对于Adwords来说,这个参数是自动添加的,其值是google。如果你即不使用adwords又不手工标记,那么其值就是(not set)。The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).
维度Medium媒介ga:mediumSTRING引荐来源的类型。对于使用广告活动追踪来说,其值是utm_medium 广告系列追踪参数的值。对于Adwords来说,这个参数是自动添加的,其值是cpc。如果用户来能被自google analytics识别的搜索引擎,那么其值就是organic。如果引荐来源不是搜索引擎,那么其值就是referral。如果用户直接访问实例并且document.referrrer的值为空,那么其值就是(none)。The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).
维度Source / Medium来源/媒介ga:sourceMediumSTRING合并 ga:source 和 ga:medium的值Combined values of ga:source and ga:medium.
维度Keyword关键字ga:keywordSTRING对于广告活动追踪来说,其值是utm_term广告系列追踪参数的值。对于AdWords流量,其包含匹配定位。对于展示网络(google展示广告),可以是多种触发广告展示的匹配定位,其返回广告选择的最佳的目标定位。这可能包括展示关键词,展示广告地址,优质用户列表,用户兴趣、年龄或性别。其他情况下,则值为 (not set)。For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).
维度Ad Content广告内容ga:adContentSTRING对于广告活动追踪来说,其值是utm_content广告系列追踪参数的值。对于Adwords来说是自动标记的,其值是在线广告系列的文字的第一行。如果你使用在Adwords内容中使用mad libs,那么它就包含了你为mad libs提供的关键词匹配。如果你没有使用以上任何一种,其值为(not set)For manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).
维度Social Network社交网络ga:socialNetworkSTRING社交网络的名称。这个值与流量来源的社交网络有关系,例如:google+,bloggerThe social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.
维度Social Source Referral社会引荐来源ga:hasSocialSourceReferralSTRING布尔值,值为Yes或者No,表明实例的会话是否来自社交网络。A boolean, either Yes or No, indicates whether sessions to the property are from a social source.
维度Campaign Code广告系列代码ga:campaignCodeSTRING对于广告活动追踪来说,其值是utm_id广告系列追踪参数的值。For manual campaign tracking, it is the value of the utm_id campaign tracking parameter.
指标Organic Searches自然搜索次数ga:organicSearchesINTEGER发生在一个会话中的自然搜索次数。这个指标与搜索引擎无关。The number of organic searches happened in a session. This metric is search engine agnostic.
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