Google Analytics (GA3)

Google Analytics的用户User相关的维度与指标解读-Google Analytics报告维度指标大全(二)

类型英文名中文名字段名数据类型所有细分允许中文定义英文定义
维度User Type用户类型ga:userTypeSTRING布尔值,值为New Visitor or Returning Visitor,表示如果新用户或老用户。A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.
维度Count of Sessions会话数ga:sessionCountSTRING用户的会话索引。每个独立用户的会话从第一个会话开始会获得一个从1开始的自增索引。后续的会话不会改变前一个会话的索引值。例如,如果一个网站的用户有4个会话,那么这个用户的sessionCount将会有从1到4,这4个不同的索引值。The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.
维度Days Since Last Session距离上个会话天数ga:daysSinceLastSessionSTRING距离用户上次访问当前实例的天数,通常用于计算用户的忠诚度。The number of days elapsed since users last visited the property, used to calculate user loyalty.
维度User Defined Value用户定义值ga:userDefinedValueSTRING这个值为实例提供自定义用户细分记录。The value provided when defining custom user segments for the property.
维度User Bucket用户范围ga:userBucketSTRING随机分配用户标签,用于A / B测试以及区分再营销列表。取值范围在1到100之间。Randomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100.
指标Users用户ga:usersINTEGER一段请求时间内的用户总数The total number of users for the requested time period.
指标New Users新用户ga:newUsersINTEGER被标记为第一次会话的会话数量The number of sessions marked as a user's first sessions.
指标% New Sessions新会话百分比ga:percentNewSessionsPERCENT之前从未访问过该实体的用户的会话所占的所有会话的百分比The percentage of sessions by users who had never visited the property before.
指标1 Day Active Users1天活跃用户ga:1dayUsersINTEGER在给定的时间段内的每天的一日活跃用户的累加总数。如果要使用这个指标,至少要使用ga:nthDay, ga:date, 或者ga:day 作为对应的查询维度。对于一个给定的日期,返回的值将是给定的日期内,(用户去重)时间段为一日的内独立用户的总数。Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.
指标7 Day Active Users7天活跃用户ga:7dayUsersINTEGER在给定的时间段内的每天的七日活跃用户的累加总数。如果要使用这个指标,至少要使用ga:nthDay, ga:date, 或者ga:day 作为对应的查询维度。对于一个给定的日期,返回的值将是给定的日期内,(用户去重)时间段为七日的独立用户的总数。Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.
指标14 Day Active Users14天活跃用户ga:14dayUsersINTEGER在给定的时间段内的每天的十四日活跃用户的累加总数。如果要使用这个指标,至少要使用ga:nthDay, ga:date, 或者ga:day 作为对应的查询维度。对于一个给定的日期,返回的值将是给定的日期内,(用户去重)时间段为十四日的独立用户的总数。Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.
指标28 Day Active Users28天活跃用户ga:28dayUsersINTEGER在给定的时间段内的每天的二十八日活跃用户的累加总数。如果要使用这个指标,至少要使用ga:nthDay, ga:date, 或者ga:day 作为对应的查询维度。对于一个给定的日期,返回的值将是给定的日期内,(用户去重)时间段为二十八日的独立用户的总数。Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.
指标30 Day Active Users30天活跃用户ga:30dayUsersINTEGER在给定的时间段内的每天的三十日活跃用户的累加总数。如果要使用这个指标,至少要使用ga:nthDay, ga:date, 或者ga:day 作为对应的查询维度。对于一个给定的日期,返回的值将是给定的日期内,(用户去重)时间段为三十日的独立用户的总数。Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.
指标Number of Sessions per User每个用户的会话数ga:sessionsPerUserFLOAT会话的总数除以用户的总数量。The total number of sessions divided by the total number of users.

第一次编辑:2020-02-22夜

(0)

本文由 SilenceLee的学习笔记 作者:silencelee 发表,转载请注明来源!

热评文章

发表评论

解决 : *
21 − 17 =